From his first spec ad at SVA (which became his first real ad and One Show finalist) to his 2022 Graphis Gold-winning videos, Mike has created memorable work for boutique hot shops and giant multinational agencies. He’s tackled everything from 360 global campaigns for Fortune 500 financial firms to long-form content for car companies, healthcare providers, and a corporate law firm.
Mike’s versatility can be seen in his interactive graphic novels for the Project Management Institute, an installation for a sweepstakes at Barclays Center, branding for a wine company launch, and scoreboard videos for Shoppers Drug Mart. More recently, he created manifestos and experiential ideas for an eyecare medication and a campaign advocating for the expansion of a safety net hospital.
Mike believes a message will only resonate with customers if it comes from a razor-sharp strategy borne from a genuine consumer insight. His knack for category-busting ideas have earned him numerous accolades from the creative community—including The One Show, Clios, Andy’s, New York Festivals, FCS Portfolio Awards, and Graphis.
New York: The Gate, Deutsch, FCB, Ally and Gargano, HCM, Backer Spielvogel Bates, Wunderman, Kirshenbaum & Bond, Euro RSCG Life, Zeno Group, Workshop Built
Toronto: TBWA/Chiat/Day, Harrod & Mirlin, Roche MacCaulay
FINANCIAL: Nasdaq, State Street, AllianceBernstein, MBIA, World Gold Council, Assured Guaranty, GARP, Fox River Execution, ScotiaBank, Royal Bank of Canada
HEALTHCARE: UNUM, AARP United Healthcare, Oxford, Effexor, Relenza, Eylea (pitch), El Paso Hospitals
NONPROFITS: Room to Read, , El Paso University and Children’s Hospitals, MOAA, World Gold Council, Waterco USA (pitch)
AUTO: Nissan, Saab, Hyundai, Peugeot, Suzuki, Rent-A-Wreck, Skedaddle, CURE Auto Insurance
RETAIL: Shoppers Drug Mart, British Airways, Russ & Daughters, Belmont Park, Sports Museum of America
PACKAGED GOODS: Fisher-Price, Boost Nutrition Drink, Uncle Ben’s, Sword & Scepter Wine Company, Bass
PROFESSIONAL DEVELOPMENT: Project Management Institute, CFA Institute, Institute of Management Accountants, Accelerate Institute