MIKE ABADI
Associate Creative Director/Writer
Project Management Institute:
Graphic Novel #1
To promote PMI's Agile Certification, we created "Snowed Under" — a multi-tiered story that required readers to answer project management questions before turning the page. Over 50% of our audience clicked through the entire narrative, and over 60% said they planned to obtain the certification. Campaign was promoted through Facebook, LinkedIn, and banner ads such as the one below.
A brief summary of the project and its results.
Project Management Institute:
Graphic Novel #2
Writing a choose-your-own-path graphic novel was a disarming way to attract candidates for PMI’s Change Management credential. 48% of users clicked through the entire story, generating serious leads. This banner ad kicked off the story.
A brief summary of the project and its results.
STATE STREET GLOBAL ADVISORS
SPDR ETFs are remarkably precise. So they sponsored pro golfer Camilo Villegas, known for lining up putts with his “Spiderman” pose. This lead-generating microsite invited users to replicate his pose for a contest.
